Monday, June 30, 2008
When setting up a home business online, there are many marketing possibilities to choose from. One good method is email marketing, which has become a fast, easy and effective way of communicating online. If you want a successful home business, you should really consider an email marketing campaign. Email marketing is very popular these days and many companies, whether large or small, use it as an effective technique.
What is Email Marketing?
Email marketing is simply marketing through the use of email. The long version of this definition is that email marketing is the system involved in sending out links to sales letters, websites or newsletters to customers via email. Email marketing generally involves an entire campaign and requires sign up to avoid spam. A double sign up confirmation (sign up on the page, then confirm in an auto responder email) is the best method. Even then, you still need to include a statement at the top of the email reminding the recipient that they signed up for your email. You should also include an unsubscribe link at the bottom of each email.
1- Grab Your List
This is important because the best email marketing campaign in the world won't do anyone any good if you don't have anyone to send it to. Create a squeeze page that will grab your visitors' interest, pique their curiosity and make them click. Write very persuasive copy to draw in your visitors, offer up a free report, email course or ebook (related to the topic), and build your list. I‘ve been playing this way and I must tell you, the response has been positive indeed, people love freebies! Don't be afraid to use bullet points to get right to the point, and don't forget to put a box and tell them exactly what to do: "enter your name and email address below to get your free 6 day email course", (or free report or ebook...).
2-Write Your Campaign
When you have their contact details, you need to write your campaign. A good email marketing campaign makes use of conversational, friendly yet professional sounding emails. You need to convince them that your product or website is of high quality and gain their trust and approval.
3-Give 'em a treat
If you offer them a free gift, this can help greatly. Perhaps, offer something for free with their first purchase or with their third. A free gift with their first buy encourages them to buy something in the first place. A free gift with a later purchase rewards their loyalty and repeat business.
4-Don't Rush In
You should wait at least a few days after the customer’s first purchase and then email again to tell them about another promotion you are doing. Then send out an email highlighting another special offer or offering a special deal.
5-Remind Them Special Dates
You can also remind your customers special dates: a week before Valentine's Day, you can ask whether or not your customers remembered to get something for that special someone, and offer them a link to visit a special offer in your site.
Conclusion
Once you build your list up to 400, 600 or even 1000 candidates, you can pretty much just sit back and watch the orders come rolling in. In the email marketing business, timing is everything, so make sure that you have your emails spaced out just far enough so you do not flood your prospects but don’t be so shy that they forget about you and your product.
About the author: Bernard J. Williams has great suggestions for building a home business. Get your Free Email Marketing info here. Visit his website before buying any ebook, report, software or service related to home based business.
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